Term | Definition |
BDR | Business Development Representative - focused on outbound |
Accepted Lead | A lead that an SDR or BDR agrees to work until qualified in or qualified out |
SM | Success Manager |
DOPS | Director of Partner Success |
SDR | Sales Development Representative - focused on inbound |
SLA | Service Level Agreement |
SQO | Sales Qualified Opportunity |
Qualified Lead | A lead that a BDR or SDR has qualified, converted to an opportunity and assigned to a Sales Representative |
Under Contract | A purchase or listing that is under contract to close. Ratified contract. |
Attributes of team:
Attributes of team:
While the below measurements do not impact your quota attainment, they are monitored by Sales Dev leadership.
Results
Activity
Daily outbound metrics * We aim for 45 touchpoints per day using the various methods above. This is a broad expectation and may vary per team given the segment, functionality and strategy of the team manager.
At Federa we have flexible working hours. This means that you can organize your working day as you like and are not expected to arrive and leave at a set time every day, but we do expect MQL’s to be followed up within 1 hour (during business hours) so communication with your manager will be necessary if you plan to be out for an extended period of time. Managers will provide direction on the routing of leads during that time.
With a prospect-facing role in Sales Development, do keep in mind when you are calling and emailing prospects:
In short, working at Federa means that if you start the day early you can take a long lunch break to hit the gym or go grocery shopping in the middle of the day when it’s quiet, yet you can still do a full day’s work around that and don’t need to be accountable all the time, as long as you are available to call prospects and be available for prospect meetings during normal working hours for your region/territory.
As a BDR or SDR, you will be focused on leads - both inbound and outbound. At the highest level, a lead is a person who shows interest in Federa through inbound lead generation tactics or through outbound prospecting.
BDR outbound lead generation is done by prospecting to companies and individuals who could be a great fit for our product. Prospecting is the process of finding and developing new business through searching for potential clients with the end goal of moving these people through the sales funnel until they eventually convert into clients.