Federa: Product


Product Team Mission

We create products and experiences that users love and value.

  • Consistency wins as you scale. Our organizational goal is to create a Product Manager (PM) system that maximizes the chances of success across new products, new features, and new team members.
  • We are shipping an experience, and not just a product. Don’t forget about the links between the product and the website, pricing & packaging, documentation, sales, support, etc.
  • It’s about our users and doing a job for them, not the product itself. Think externally about user problems, not internally about the technology.
  • It’s about love AND value. Will users value what we are building? We need to make sure what we build helps build and extract user value.

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