Brand Book

Header Color

#000000de

Text color:

#222222

Buttons

Buttons are straight lined

Buttons hover color #0B6836

Text color #fffff

Outline #fffff

Links & focused components #0B6836

New Light Background as of 9/13/2023

#F9F9FA

Image Guidelines

1. No ties in any photo
   
2. Prefer images with nature or home
   
3. Happy and smiling people
   
4. Colors in images should remain earthy tone no flashy vibrant colors outside our brand colors
   
5. Images should be aspirational

Typography 

Font

Roboto Preferred 

Helvetica

Helvetica Bold

Source Sans Pro

Desktop

1. Headlines: Bold, 56-72px 
   
2. Heading 1: Bold, 44px
   
3. Heading 2: Bold, 32px
   
4. Subtitle 1: Bold, 26px
   
5. Subtitle 2: Bold, 20-22px
   
6. Paragraph 1: Regular, 18px
   
7. Paragraph 2: Regular, 16px
   
8. Button: Bold, 18-20px
   
9. Link: SemiBold, 16-18px

Mobile and App

1. Headlines: Bold, 30px 
   
2. Heading 1: Bold, 26px
   
3. Heading 2: Bold, 24px
   
4. Subtitle 1: Bold, 22px
   
5. Subtitle 2: Bold, 18-20px
   
6. Paragraph 1: Regular, 16px
   
7. Paragraph 2: Regular, 14px
   
8. Paragraph 3: Regular, 12px
9. Button: SemiBold, 18px
   
10. Link: SemiBold, 16px
    
11. XS text: Regular, 10px

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