Primary Colors

Cadmium Green

Hex: #0B6836

RGB: (11, 104, 54)

CMYK: (0.894, 0, 0.480, 0.592)

Dark Jungle Green

Hex: #0F291D

RGB: (15, 41, 29)

CMYK: (0.634, 0, 0.292, 0.839)

Secondary Colors

True White

Hex: #ffffff

CSS: --colorWhite

Ceramic

Hex: #edede9

CSS: --colorCeramic

Functional Colors

Black Text

RGBA: (0, 0, 0, .87)

CSS: --colorTextBlack

Soft White Text

RGBA: (255, 255, 255, .70)

CSS: --colorTextWhiteSoft

Accent Colors

Light Gold

Hex: #fdc49d

Warning Yellow

Hex: #fbbc05

Typography

Our typography choices convey clarity and uniformity in all our communications.

Roboto Preferred

Helvetica

Helvetica Bold

OpenSans

Text Color Usage

For light backgrounds: 'Black' or 'Soft Black'

For dark backgrounds: 'White' or 'Soft White'

Button and Link Styling

Buttons: Straight-lined with hover color #0B6836

Text Color: #ffffff

Outline: #ffffff

Links & Focused Components: #0B6836

Image Guidelines

No ties in any photo

Prefer images with nature or home

Happy and smiling people

Earthy tone colors, no flashy vibrant colors outside our brand colors

Aspirational imagery